Take A Bigger Slice, Local Advertising: You’re Doing It Wrong (Amazon book reviews)

Here’s the latest review on “Take a Bigger Slice”. Very niiiicccce. Thanks a bunch! …

“…BUT…if you want a CHEAP guide to not only breathing new life into your small business, but watching it thrive…buy Duane’s book NOW! Don’t misunderstand me though…’cheap’ only refers to the small price you pay for this book. The contents inside are anything but. Honestly, you could spend 50 times what Duane is asking on other so-called “small business marketing” books. Or you can just buy this one book and start making waves with your business NOW. Duane doesn’t use bloated industry jargon to try to sound like some larger-than-life guru. He’s not out to impress. He’s out to help you grow your small business. You can tell he loves what he does…and he loves helping people. Don’t hesitate to get this book. It may just end up being the best money you’ve ever spent on your business.”

Here’s a link to see some others if you’re still not convinced that 4.99 is a pretty sweet deal for this 100+ page e-book…

Take A Bigger Slice, Local Advertising: You’re Doing It Wrong book reviews

Duane Christensen


Example of Wasted Advertising Effort

I saw a company’s vehicle the other day with their advertising slogan on the door. It said:

“Here for you…as life happens.”

Did that just blow you away, or what?!

Image courtesy of "scottchan" / FreeDigitalPhotos.net

Image courtesy of “scottchan” / FreeDigitalPhotos.net

And this business is BIG in my town. They probably have millions for an advertising budget. So, someone came up with that slogan (maybe an advertising agency, maybe a family member of the CEO – I’m not sure) and a committee probably said, “Yes! That’s exactly who we are and what we do!”

No, they didn’t say that. They probably thought to themselves, “We ARE here for you. So, it’s perfect. And life DOES happen, so it fits. This is great marketing! People will love it!”

This slogan is so vague and all-inclusive and un-something…I could make that my own slogan for my family. When my wife has a problem, I should just say, “Honey…I’m here for you, as life happens.”

Ok. I’m done being critical of the slogan. I just wanted to share an example of a completely wasted advertising effort. Your slogan should communicate something that is specific to you. It should be able to stand on its own…where the reader will know exactly what you do and what you stand for.

Please do not copy this slogan. There are probably tens of thousands of companies with something very similar. If you want to stand out with your advertising and get noticed and be remembered…stay very far away from advertising slogans of this nature.

Have a great day!

Duane Christensen

Results Radio Townsquare Media

Sioux Falls