local advertising book

Word of Mouth

/ Duane Christensen

Word-of-mouth is super-wicked-awesome!

But if the speed of your good word-of-mouth isn’t fast enough for you, then a smart and strategic advertising plan will help you get where you want to be. Notice, I said, “smart and strategic”. If you don’t say the right things in your ads or have a plan in place that offers great potential…you could advertise unsuccessfully until you’re broke and blue in the face.

Image courtesy of “imagerymajestic” / DigitalPhotos.net

In the past, your advertising may have failed miserably. So, duh, of course your word-of-mouth outperformed your past advertising. All you have to do is decide if you’re OK with the pace of your current word-of-mouth. If not, you need to find some people who know how advertising works.

HOW do you find the right “ad people”, who know what they’re doing? Well, for starters don’t believe all the statistics, percentages, and pie charts that are wildly and irresponsibly thrown at you. They can make numbers look as good or as bad as they want.

I don’t care WHERE you advertise. All I want you to fully comprehend is that you cannot advertise generically. The days of only telling people WHO, WHAT, WHEN, and WHERE are over. And if you don’t change the way you advertise, you’re making it way too easy for your competition to snatch up the people you wish were YOUR customers.

I still see gobs of advertising that was created from a template in which all you have to do is insert any business name. Bzzzzzt!  Warning!  That’s a great way to watch your stream of new customers keep dwindling. And it’s a recipe for wasting money.

Have you ever thrown a Ben Franklin into the fire? Try it. I bet you couldn’t do it. So, why keep burning money on advertising that doesn’t work?

For more help with local advertising performance, and advice concerning what you should actually SAY in your ads to make them work better, consider my local advertising book, “Take a Bigger Slice”.  Or ask if I have an extra hard copy laying around to give you.

Duane Christensen

Results Radio Townsquare Media

Sioux Falls, SD

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Local Advertising Book with no “sugar coating”

/ Duane Christensen / 1 Comment

This blog post is about a book… and also about your local business… and what you could do to make something really spectacular happen to your revenues. And stuff.

So, I wrote a local advertising book. It’s my first one. And of course I feel that I should have said some things differently in it. And I missed that one type-o. But the best advice for some people (like me) is to just “put it out there”. Because if we wait for things to be perfect, we’ll never “put anything out there”.

Here’s the link to the book, if you’d like to plop down 6 or 7 bucks to learn about getting more out of your local advertising dollars. http://nonfatadvertising.com/brand-new-book-take-a-bigger-slice/

Hey, I’ve read a LOT of marketing books. And some of them left me wondering why they felt the need to use such fluff and industry jargon throughout the whole thing. I write like I talk. I don’t sugar coat many things. And if you don’t get any “eye openers” from reading the book… or any “golden nuggets” from it, I’ll give you your money back.

I think it’s better than 50% of the local advertising books out there. Maybe you’ll think it’s the best one out there. Most of the local advertising books I’ve read, try to tell you WHERE you should advertise. But I don’t do that. I don’t care where you advertise. You might like a particular method or advertising medium. My book will just help you get even BETTER results.

But other people might think, “Oh, great. You’ve given me a lot of tools to help me not waste my advertising dollar… but I really have no idea what to do next!” That’s when you call me. Radio isn’t right for everyone…but it might be totally frickin’ awesome for YOU. Do you want your business to be famous? I could help you out with that.

You’re thinking, “Really? Famous? I’m so sure.” But when you’re branded intelligently in your area, you ARE famous. Just not in the traditional sense of the word. If you’re wondering what it would be like to be BRANDED, just ask a few of my radio clients. If you want some of their phone numbers – I’ll give them to you. They’re happy to tell you what Radio and Duane Christensen has helped them do.

But of course, my radio clients tend to be pretty smart too. They run a good business internally, and they have me develop an advertising campaign in which Radio listeners actually like and REMEMBER.

If you’re not quite sure if you’re ready to pull the trigger on an advertising campaign, in an attempt to reach a specific “champagne-popping goal” then you should first read my book. But if you ARE ready, why not just have a talk with me some day – and I’ll just bring the book to you for free. ; )

Have a great day!

Duane Christensen

Sioux Falls Radio Advertising blog

Look for someone who has a passion for helping local businesses get ahead. Your first clue: Do they have a blog? Do they have two blogs? Let’s have a conversation soon.