now hiring

Help Wanted Advertising Results Radio Sioux Falls

I bet you thought that said McDonald’s.

The couple of items that have employers really frustrated lately are…

Hiring
and then keeping the good people they hire

Some industries seem to just keep trading employees back and forth. The person sees a yummy carrot that an employer dangles out (like a signing bonus)… takes the job… does the time to get the bonus… and then looks for the next carrot. That’s frustrating as an employer.

If you’d like to hire good people, you have to tell your potential applicants something they’d like to hear. Don’t tell them something that every other company is blabbing about. Make them feel good about what you stand for as a company, and then dangle a carrot. I can help with figuring out what kind of carrot to dangle and how to present that carrot. It’s not about saying “We’re hiring and we have benefits and competitive wages!” Nope. Let’s discuss what should be communicated to your desired group of potential future employees.

If you’d like to KEEP your good people, I have 2 sure-fire ways to do that.

Create a Rewards program for your employees. Something totally custom, not copied from someone else you’ve heard about. Make it your own. And don’t be stingy – make it good.
Profit-sharing. There are a few businesses around who have profit-sharing plans. Some are good plans, some aren’t that good. But it’s a start.

I remember back in 6th Grade, I won some “entrepreneurial contest” among classmates. I decided to start a fake auto dealership. I immediately hired two cute female classmates as extra salespeople – and I gave them a VERY HEALTHY COMMISSION. I think it was like 33% of each sale, and even a small portion of the total company’s sales. But I made them invest a little bit at the beginning in order to be a part of my team (which helped out my cash flow). I ended up earning the most money, and winning the fake Million-dollar check. Take from that what you wish… or just chalk it up as just a cute little story.

There’s not a secret formula to keeping good help. But you for sure have to treat your employees well, give them some nice praise when it’s deserved, and have a good incentives program.

The fight for good employees in Sioux Falls is fierce. You can’t keep doing things the way you’ve always done them. If you’re in this for the long haul, it’s time to re-evaluate your ideas about hiring and keeping those recruits.

Are you sensitive to your employees’ feelings? Are you able to put yourself in someone else’s shoes and see what it’s like for them? I’m not saying you should be a wussy boss. I’m just saying that showing some compassion and understanding goes farther than you can imagine.

You may wrinkle your face at some of this… but I’m not backing down from my beliefs on creating an untouchable (or close to it) work force. Have a great day!

Duane Christensen

Sioux Falls Radio Advertising blog

duane.christensen@results-radio.com

605-940-7984

I’m a radio sales / account executive / ad writer / marketing strategist at Results Radio / Townsquare Media in Sioux Falls. I’ve been with the company since 1998. I love to help good, local businesses attract profitable customers, so they can make a healthy profit.

This is my own personal radio advertising blog.

What’s the first thing you do when you need to hire someone? You might see if word of mouth can get you a few applicants, but if that doesn’t do the trick, you probably say, “Let’s put an ad in the paper.” In my experience, you either get a bunch of people applying that aren’t exactly right for the job, or you get none at all.

So, who is looking at the newspaper help wanted section? It’s people who are either unemployed already or that are really “fed up” with their current employer. And a lot of those people who used to look at the newspaper for jobs are now doing it online.

I’m going to offer a better solution. Radio.

The reasons:

Statistics say that about 60% of people would consider making a switch for the right “offer”. (But most of those aren’t actively looking yet. Radio can talk to those people.)
Radio gives you the chance to really tailor your ad in a manner that lets people know exactly who you’re looking for, and exactly who you’re NOT looking for.
Since you’d rather hire someone who already has a job (you know they’re “employable”), radio reaches those people already working, but not actively looking.
A good Help Wanted radio ad can help shine a light on your company in a manner that a Print ad cannot. You’re using the spoken word. You’re adding EMOTION to your ad.
And one of the most overlooked reasons is that friends and family members of your “target” can hear the ad, too! Especially spouses. They hear an ad, and then tell their spouse about your company, and that maybe they should check into the opportunity you were talking about on the RADIO. (We see as much as 50% of Radio Help Wanted success comes from friends or family telling someone about your opportunity.) These are people that definitely wouldn’t be looking in the newspaper OR online to find a job for someone else.

Why radio for Help Wanted? Because we can close our eyes, but we can’t close our ears. Which means you get to reach people and affect people that aren’t actively looking for a new job. You can attract those really great employees that hear your ad…and say to themselves, “That’s worth looking into!”

Let me know when you need to hire. Radio can bring you applicants you wouldn’t normally get. AND it can also reduce the number of bad applicants you normally get. Which saves you time and money in the interviewing process, PLUS what about the wasted training, time, and money put into that person that quit after only working 2 weeks? Before you automatically buy an ad in the newspaper, I’d like you to consider Radio. Give me a call and we can talk about it. I’ve got a lot of experience in Help Wanted radio ad writing… which has resulted in attracting better applicants for local businesses that are tired of “so-so” or non-existent results.

Have a great day!

Duane Christensen 605-940-7984

Results Radio Townsquare Media – Marketing Strategist

Sioux Falls Radio Advertising blog

I’m a marketing guy, ad writer, and business grower at Results Radio Townsquare Media in Sioux Falls. I’m on a mission to help local businesses get more from their advertising bucks. I also wrote a a no-nonsense book about how to take a bigger slice of market share with better advertising. It’s available as an e-book on Amazon. It’s called “Take a Bigger Slice”.