Would you ever use a headline in your radio ad that used words such as “snotty noses and green boogies”? I suspect most would be leery of doing that. You might think that it’s not “professional” enough.
I shot a 2-minute video talking about the “snotty noses and green boogies” ad. Click HERE.
Duane Christensen
Sioux Falls Radio Advertising blog
Results Radio team member since 1998.