Help Wanted Advertising Results Radio Sioux Falls

Hiring in Sioux Falls? It’s a New Ballgame.

Help Wanted Advertising Results Radio Sioux Falls

I bet you thought that said McDonald’s.

The couple of items that have employers really frustrated lately are…

  1. Hiring
  2. and then keeping the good people they hire

Some industries seem to just keep trading employees back and forth.  The person sees a yummy carrot that an employer dangles out (like a signing bonus)… takes the job… does the time to get the bonus… and then looks for the next carrot.  That’s frustrating as an employer.

If you’d like to hire good people, you have to tell your potential applicants something they’d like to hear.  Don’t tell them something that every other company is blabbing about.  Make them feel good about what you stand for as a company, and then dangle a carrot.  I can help with figuring out what kind of carrot to dangle and how to present that carrot.  It’s not about saying “We’re hiring and we have benefits and competitive wages!”  Nope.  Let’s discuss what should be communicated to your desired group of potential future employees.

If you’d like to KEEP your good people, I have 2 sure-fire ways to do that.

  1. Create a Rewards program for your employees.  Something totally custom, not copied from someone else you’ve heard about.  Make it your own.  And don’t be stingy – make it good.
  2. Profit-sharing.  There are a few businesses around who have profit-sharing plans.  Some are good plans, some aren’t that good.  But it’s a start.

I remember back in 6th Grade, I won some “entrepreneurial contest” among classmates.  I decided to start a fake auto dealership.  I immediately hired two cute female classmates as extra salespeople – and I gave them a VERY HEALTHY COMMISSION.  I think it was like 33% of each sale, and even a small portion of the total company’s sales.  But I made them invest a little bit at the beginning in order to be a part of my team (which helped out my cash flow).  I ended up earning the most money, and winning the fake Million-dollar check.  Take from that what you wish… or just chalk it up as just a cute little story.

There’s  not a secret formula to keeping good help.  But you for sure have to treat your employees well, give them some nice praise when it’s deserved, and have a good incentives program.

The fight for good employees in Sioux Falls is fierce.  You can’t keep doing things the way you’ve always done them.  If you’re in this for the long haul, it’s time to re-evaluate your ideas about hiring and keeping those recruits.

Are you sensitive to your employees’ feelings?  Are you able to put yourself in someone else’s shoes and see what it’s like for them?  I’m not saying you should be a wussy boss.  I’m just saying that showing some compassion and understanding goes farther than you can imagine.

You may wrinkle your face at some of this… but I’m not backing down from my beliefs on creating an untouchable (or close to it) work force.  Have a great day!

Duane Christensen

Sioux Falls Radio Advertising blog

duane.christensen@results-radio.com

605-940-7984

I’m a radio sales / account executive / ad writer / marketing strategist at Results Duane work pic Nov2015Radio / Townsquare Media in Sioux Falls.  I’ve been with the company since 1998.  I love to help good, local businesses attract profitable customers, so they can make a healthy profit.  

This is my own personal radio advertising blog.

radio advertising sioux falls

Radio Advertising in Sioux Falls – Who Can You Trust?

So… I was searching on Google the other day. And I typed in “radio advertising in sioux falls”.

Son of a biscuit!!! I wasn’t at the top anymore. Who was? A radio station across town. Hey, good for them. They’re on top of page 1 for those search terms. Now… one thing I’m wondering is how they did it. I’ll get over it. But I’m going to see if I can oust them off that spot.

BUT let’s talk about what I found on that “radio advertising in sioux falls” page…

  • A graph
  • Some statistics
  • And some check boxes so you can tell them who “your target” is

Pretty sweet.

Now, here I am thinking to myself, “Don’t be a poopy pants. Let it go.”

Ok. I will. Kind of.

The thing I want people to understand about Google searches is that the “internal Google gears and sprockets” are always changing. The only thing you can do is provide great content and VALUE to consumers on your website. When you do, Google will reward you.

radio advertising sioux falls

Image courtesy of “sippakorn” / FreeDigitalPhotos.net

BUT BUT BUT… if you look at all the content on this blog, and then you look at the content of that other page, you’ll see that I have about a billion times more content and VALUE available. And the graph, statistics, and demographic stuff on that page really has very little to do with whether or not your advertising will actually WORK!!!!!!

Calm down. Breathe.  Ok.  : )

I could have dropped in rank only because I’m just a FREE wordpress blog and they’re an actual website. So, maybe I’ll convert this bad boy to a legit site and see what happens.

OR, if you have any suggestions, let me know.

Can you see what the difference might be if you advertised somewhere else? I hope so. If not, then I have some more work to do. But I bet you’ll really notice the difference when we meet face-to-face.

I can’t wait to talk to you about your business.  Have a groovy day!

Duane Christensen

SIOUX FALLS RADIO ADVERTISING blog

(workin’ my tail off at Results Radio Townsquare Media)

5/20/15 UPDATE – I think I found something to remedy my 2nd place ranking. Now… I’m going to see how fast I can overtake the top spot. It’s all an experiment, right?  : )

9/14/15 UPDATE – I re-took over the top spot in June. I love to learn about this stuff!  : )

The Eagles – Great Storytellers

open book

Copyright : Ratchanida Thippayos

 

So, we saw the Eagles in Vegas. Wow.

What a great show. Well…everything except for most of Joe Walsh’s stuff. I just don’t get the “love” that so many give that guy. If you ask me, he’s rather annoying. But I could have listened to the sweet harmonies of the rest of the band all night long.

The first half of the History of the Eagles show was amazing. It started out with Don and Glen sitting in chairs with their guitars. They proceeded to tell stories in-between songs about how the band started, how they came up with some of the songs, the Desperado album, and so much more. They were a great pair of seasoned storytellers. I wish the whole show would have been like that. You could have heard a pin drop when those guys were looking back and reminiscing about the old days. We were hanging on every word they spoke.

Which brings me to your advertising. If you’re not sharing some stories in your radio ads…then you’re missing out on what could be. People don’t like to be advertised to. Well, not the way that we usually do – forcing all the wonderful things about a business down people’s throats. Gag. But when you tell an engaging story, you can sidestep the BS meter in all of us and get people to listen. You can get them to understand that you’re not like the others.

Tell a story! Share something interesting with all of us. What? You say you’re not that interesting? I disagree. Feed us some new information in story form, and we’ll listen. We will! Everyone loves a good story! But if say “Phooey!” and you opt for just giving laundry lists of dreadful features of your business, you’ll soon be jaded and say, “Radio advertising doesn’t work!” Well, I would know exactly why you said that…and would then love to prove you wrong. Actually, I have quite a few radio clients who would love to tell you about what happens when you do radio right and when you decide to share a good story. 

Tell me a story about helping someone out of a tough jam. Or about how you decided to go into this wacky business of yours. I bet a lot of people would find your stories interesting.

You don’t know what kind of story to tell? It might not come to you right away. You may need some people to brainstorm with you. You may need me to stop by and get the conversation started. I’d love to do that with you. OR… you could sit down with a guitar and pretend to be Don or Glen.

Have a great day!

Duane Christensen (radio ad writing guy / sales & marketing)

Results Radio Townsquare Media – Sioux Falls

605-940-7984