“You mean we get to say whatever we want to radio listeners?”

“Pretty much.”

“Wow. That’s cool. Talk about the possibilities.”

“I know. It’s too bad most advertisers don’t take advantage of its full potential.”

“What’dya mean?”

“Oh, most like to make their ads sound like ads. It’ can be an invitation for people to tune out.”

“To me, it seems like it could be seduction beamed right through their speakers.”

“I like that. Seduction.”

“Well, isn’t that what we’re trying to do?”

“You’re absolutely right.”