Up For Grabs

I absorbed a Roy Williams (Wizard of Ads) Monday Morning webinar thingy recently. He said something once about all the people “up for grabs”. So, it got me thinkin’.

Up For Grabs

Image courtesy of “Sura Nualpradid” / FreeDigitalPhotos.net

There are a lot of people “up for grabs” …if only you would say something to them that doesn’t completely insult their intelligence.

“Up for grabs?” you say?

I don’t care what size of market you’re in… the majority of the advertising could be a heck of a lot better. Which means the ads aren’t working too well on people. These people are “up for grabs”. You could begin a well-thought-out advertising plan to win over a healthy portion of those people.

These are people who don’t know WHERE to go for a product or service… so they search the internet. And what do they usually find? A list of hopefully relevant businesses in which they most likely know nothing about. It’s a crapshoot. See? They’re up for grabs!

Now… if you only knew what kinds of things you should say in your ads, right? What could you say to people in your small business advertising efforts that would be the start of a profitable long-term relationship?

Hint: It’s not about you! It’s about THEM. How can you help them? How can you tap into their emotions so they begin to trust you before they even meet you?

You can’t make a friend by announcing, “Hey! I need a friend!” And successful advertising is no different.

There are more people “up for grabs” than are not up for grabs. It’s a big number. Why not go after the lion’s share of that group? These are people who would love to trust a good company like yours.

The biggest difference maker you have in making your advertising work… is saying something in your advertising that will “move” people.

SAY SOMETHING RELEVANT.

SAY SOMETHING SINCERE.

SAY SOMETHING MEMORABLE.

And I usually like to do those things with Radio. Oh my gosh…radio still moves a lot of mountains for local businesses! Yes, the world has more “audio options”, but the numbers (the people listening) have remained constant. The “other options factor” just means that we need to be even more focused on creating a better advertising message (no matter where you advertise).

Don’t bore people’s socks off. Either you have a revolutionary / unique / eyebrow-raising point of difference to share with audiences OR you need to lasso people’s emotions and help them love you before they meet you.

So…who’s ready to talk to that big group of “up for grabs” folks?

Duane Christensen

Results Radio Townsquare Media

Sioux Falls

 

You’ve Bought Radio Advertising Before? Oh No.

You’ve advertised on the radio before. So, you know what you want. Ok. But is “what you want”…the best thing for you?

Image courtesy of "Salvatore Vuono" / FreeDigitalPhotos.net

Image courtesy of “Salvatore Vuono” / FreeDigitalPhotos.net

Sioux Falls has a ton of advertising options. You may have already “tried” a bunch of those options. You may have “tried” a bunch of different radio advertising schedules. You may even feel you’ve met nearly every advertising sales rep in the city! Wow, I hope not. That would make ME want to sell everything and move to the mountains!

Do you feel that advertising is a necessary evil? You say, “Well…let’s try another stint on the radio. Can’t hurt, right?” Then, you call up a radio station (maybe me) and ask about the rates.

Now, here’s me. I don’t know much about your business yet. And the number of radio advertising options are pretty high. It’s not a one-size-fits-all kind of thing (if you actually plan on making your radio advertising work). Rates don’t really mean much if you’re not buying into the right plan. Or the right IDEA.

My first thought is… “Do we know what to SAY in the radio ads yet?” No. We don’t. Do I know your competitive landscape? Do I know why your customers buy from you and not the other guy down the street? No.

Image courtesy of "Master isolated images" / FreeDigitalPhotos.net

Image courtesy of “Master isolated images” / FreeDigitalPhotos.net

Questions. I need to ask questions to offer the best solution. Not just give you a “package” that won’t work. I need to know more before I can recommend a plan for you. Would you like to draw a one-time crowd? Or would you like to become a household name in Sioux Falls? What would you like your advertising to accomplish? Why do you think you’re a big deal? Do your customers feel you’re a big deal? Would you like more of those happy customers? If I asked your customers about you…what would they tell me?

I love to work with Sioux Falls small business owners who want to make a mark. Those who want to serve their customers better than anyone else could, and those who have a goal and want to know how to reach that goal. I don’t really ever feel comfortable being an order taker. I almost always find a major flaw in someone else’s advertising plan. Those flaws could be any number of things that can sabotage a local marketing and advertising campaign. Such as the length of the ads, the competitive strategy, the message in the ads, the number of ads scheduled to air, etc.

If you’ve bought radio advertising before…I want you to forget what you’ve done before. Because if you were doing it right, you wouldn’t have stopped. You wouldn’t have called someone else. So, try your best to erase from your memory what some other advertising person has told you in the past. If you truly want to get it right this time and stop being unsure, skeptical, confused, or frustrated with your local advertising, then, we’re going to start from scratch. We’re going to have a bunch of conversations before I let you spend any money on advertising. We’ll get it right, first. We’ll have a plan. A plan that will carry the potential for good things to happen. Growth. Good word of mouth. Buzz. Increased profits.

When you’re ready, just call.

Thanks. Have a great day!

Duane Christensen

Sioux Falls Radio Advertising blog

I’m kind of a big advertising nerd. And I’m confident in the power of radio when it’s done right. The spoken word is impressive when you choose words wisely. You can arrange them in a way that can be subtly persuasive, aggressively entertaining, or peacefully comforting. Let’s find the right words to use for your small business. I am a salesperson, ad writer, and marketing guy for Results Radio Townsquare Media in Sioux Falls, South Dakota. I started there in 1998 (while still a punk) answering phones and scheduling radio commercials on an old DOS program (green and black screen). Yikes. I’ve learned a heck of a lot since then.

I even published a small business advertising book in July of 2012. You can check it out here if you want >>> Take A Bigger Slice (on Amazon)

Ph: 605-940-7984

Email: duane.christensen@results-radio.com

Web: http://duanechristensen.townsquareinteractive.com/

 

 

Small Business Advertising: Horsepower & Flavor

What if you decided to give $20 to the first 100 people who called a special phone number? No strings attached. You call…you get twenty bucks.

  • So, would an online ad work to advertise this cash giveaway? Absolutely.
  • Would newspaper work? Yup.
  • Would Radio work. You bet it would.
  • TV, Billboard, or Facebook ads? Dang right it would.

All advertising mediums give you access to an “audience”. You get access to PEOPLE. When you buy advertising space or spots, you are renting an audience. Some ad mediums just have bigger audiences than others. It’s part of the reason why one might cost more than the other.

Image courtesy of "M - pics" / FreeDigitalPhotos.net

Image courtesy of “M – pics” / FreeDigitalPhotos.net

So, doesn’t that help you realize that all advertising mediums can work? All you’re trying to do is reach people with a persuasive message.

Think of it this way…

The Porsche 911 Turbo – everything about it drips performance, class, and testosterone. But what if the legendary Porsche engine is replaced with something you would find in an old Yugo? Performance just went down the toilet. It’s the same with your advertisements. The MESSAGE IS THE ENGINE. The message is what drives your advertising success. Without a message that has “beefyness” to it…you might as well save your money.

But before you just pick an ad medium to get your message across, you need to understand that each have different ways to be most effectively used. Some allow you to use a lot of words. Others are for short, direct messages where the point you’re trying to make doesn’t need a lot of explaining. Radio and TV can tap into emotions and make a huge impact when used properly. Personally, I like Radio most of the time versus TV for small businesses. It’s easier to produce an ad. And cheaper. Plus, you can make people visualize whatever you want in a Radio ad.

The greatest branding gets us emotionally involved. Print and Internet advertising can make things happen pretty fast when you use a picture of a product, a punchy headline addressing a problem, a possible solution, and a sweet bonus offer at the end. They each have strengths and weaknesses and

Image courtesy of "lemonade" / FreeDigitalPhotos.net

Image courtesy of “lemonade” / FreeDigitalPhotos.net

have different rules to be followed regarding placement, the number of ads you buy, and the length of time you run those ads.

Just remember that the message is what drives advertising success. Give your message some FLAVOR! Are you going to serve up some high school cafeteria turkey loaf? Or would you rather give them a piece of Mom’s blueberry pie that causes them to sit back, shut their eyes, and roll them back into their head? If you want above average advertising results, you have to advertise with horsepower and flavor.

Duane Christensen

Results Radio Townsquare Media (marketing rep)

Home

Patience and Diligence When Starting Your Radio Advertising

  • What should your radio ads sound like?
  • What kind of style?
  • Who should voice them?
  • Should you use humor or no humor?
  • Emotion or intellect?

These are all good questions. And they are questions that won’t get answered all at once. The more I talk to you, the more the answers will surface. Or sometimes smack me in the face. It’s amazing how many times I’m talking to a Sioux Falls business owner, and I’m asking questions left and right and listening, wondering where the “gold” for the radio ads will come from. And then… from out of left field, they’ll say something that dang near makes me fall out of my chair. They’ll say something that could possibly be the shiny nugget to make it all work. Almost as if it was sent down from the heavens (and they don’t even know they said anything important).

And then, another and another, and pretty soon I have 3 to 5 pages of scribbly notes with circles and underlines and capitals and exclamation points.

sioux falls advertising

Image courtesy of “digitalart” / FreeDigitalPhotos.net

It doesn’t always happen in the first meeting. Usually not. But this is what you need to expect when you’re calling someone for local advertising help. You should expect it…you just won’t usually get it. So, LOOK OUT… Most will sell you an ad package and then give a few notes to a production person back at their office. They’ll say, “Make an ad out of this. It starts tomorrow.” Can you see where your results may be non-existent from this method?

I won’t start a radio advertising campaign for you if I’m not completely confident it will “move the needle” for you. If it takes a month to get it right, that’s better than pulling the trigger prematurely and wasting your money, wouldn’t you agree?

If you’re a local Sioux Falls area business person who would love to stop “shootin’ from the hip” with your ad budget…and finally start making more from what you’re investing…then we need to talk. Are you just a teensy weensy bit competitive? It really helps. It’s almost required. If you’d like to grow your sales, an intelligent and creative advertising campaign would most likely make you a much happier human being. I’d like to help make that happen.

How much can you grow? How fast? What will it take? All good questions that I’d love to help you answer. Radio advertising isn’t a one size fits all sort of thing. If you’re sold a package by someone else and then put on “auto-pilot” …don’t expect too much for “results”.

What do I do for my clients who are on the radio right now? What would I do for YOU once you’ve started with an exciting new radio plan? I always have my radar up for the next great ad idea that can move someone a lot closer to doing business with you. We change the ads up about once a month depending on how heavy your ads are scheduled. There’s a limit to the number of weeks an ad can run before it gets “played out”. So, we keep it fresh – it’s in your best interest.

Thanks for reading. Have a great day!

Duane Christensen

605-940-7984

Results Radio Townsquare Media – Sioux Falls

Sioux Falls Radio Advertising blog

https://siouxfallsradioadvertising.com/

Can 8 Words Make a Difference?

Can 8 words make a difference?

Ok… I’m a person who looks at all billboards because I’m a marketing guy and I’m curious to see how businesses are using them. I’m usually disappointed. Maybe not usually…I should say more like 95% of the time I’m disappointed.

Image courtesy of "phanlop88" / freedigitalphotos.net

Image courtesy of “phanlop88” / freedigitalphotos.net

What do you want your billboard to do?

Do you think you can make people do what you want them to do… in 8 words or less?

I’m just askin’.

I know it’s nice to see that big, pretty design up there…and your logo, but can it DO what you WANT it to do? When’s the last time a billboard really moved you? When’s the last time a business branded themselves with a billboard?

They have their uses, but branding isn’t one of them. And changing perceptions isn’t one either. It’s tough to do a lot with 8 words. So, you better think long and hard about those words. Even if your 8 words are good… will it make a difference? Will you cause people to act?

A big billboard, with a lot of traffic going by, doesn’t guarantee that it will work. You have a problem… and you’re looking for a solution. Just be honest with yourself – do you feel that 8 words, a logo, and snazzy graphics will be the solution? Maybe it will. I just want you to ask the tough questions before you invest in something.

I’m a fan of billboards and some other outdoor advertising when used correctly – when they’re used as a flash reminder of what you’re drilling into people’s heads with your radio campaign. Or if you have a greasy burger joint right off the interstate and you put a big billboard at the Exit saying, “Hungry for a big, juicy burger? Exit NOW!” See what I mean? There are men who will see that and say to themselves, “Damn right I am!”

Billboards have their strengths and their weaknesses. Same as Radio, TV, online, bus benches, print, mobile, etc. I can help you understand more about local advertising if you’re interested.

Have a great day!

Duane Christensen       605-940-7984

Sioux Falls Radio Advertising blog

Results Radio / Townsquare Media – Sioux Falls

I Love Your Radio Ads

“I love your radio ads.”

Some people say that…to a pretty good handful of my radio clients. That’s great! But it doesn’t mean much if the ads aren’t working.

But…

There’s something to be said for getting people to like your ads. That means they’re listening all the way through. If you bored the snot out of them for the first 5 to 20 seconds…they won’t stick around to listen to the rest. And therefore…they won’t tell you “I love your ads.”

I love your radio ads

Image courtesy of “basketman” / FreeDigitalPhotos.net

What does it take to have radio ads that are liked or loved?

It usually involves a story. Or some piece of interesting information shared in such a way that engages the listener. Maybe you teach the listener something. Maybe you get them nodding their head saying, “That’s me. I know exactly what you’re talking about.” Or your ads are sincere and touch an emotional hot button…and then provide a solution to a problem that doesn’t seem “sales-ey”. When you truly want to help…that shines through.

I read a quote recently (and for the life of me I can’t remember who said it) “People don’t listen to ads. They listen to what interests them.” And I remembered the quote because it’s soooooo true. Just because you’re on Radio, TV, online, Facebook, Twitter, billboards, bus benches, etc…. it doesn’t mean you’re actually getting your message across to those people who use or come in contact with a particular advertising medium. You better be telling them something they care about or providing enough intriguing info that keeps them listening.

A good headline is crucial. But if you decide to take the easy route (after the interesting headline) and start telling them how great you are, that you’re the best, that you have excellent customer service, yada yada yada…you’ll lose them. Have an intimate conversation with the listener. (I say listener instead of listenerS because your ad needs to speak to one person. It’s one on one. Make it personal. Make them feel like you’re face to face with them. Keep your radio ad about your prospect – not about you.)

I forget that I need to say this more often: People don’t care about you…they care about themselves and their family and how you might be able to HELP them. That’s it. If someone doesn’t feel you have their best interest at heart, good luck snagging that fish.

Not everyone will say, “I love your radio ads”. But when you finally get on the right track…some people will. And you’ll notice the effect it has on your business.

I can’t end this without a little disclaimer though. There have been thousands of advertising campaigns that have won big awards and popularity contests…but they didn’t end up attracting any new business for the advertiser. Humorous, outrageous, or heart-warming might get some attention…but your ads still have to sell. They still have to move people closer to doing business with YOU instead of your competitor. It can get kind of tricky. The right strategy comes into play here. You need to make sure the message you’re conveying is something that people will care about and can cause them to buy more of what you sell.

Have a great day!

Duane Christensen

Sioux Falls Radio Advertising blog

605-940-7984

How Radio Advertising Rocks the House for Local Businesses

There are many hard-working, local businesses sprinkling their ad budget around many different local advertising mediums. My prediction is that those advertisers are frustrated to the point of kicking every advertising sales rep out the door who walks in.  And they’re confused. Everyone seems to tell them a different load of bull about advertising. They’re confused about how to make their advertising do what they want it to do.

Radio Advertising

Photo courtesy of “digitalart” / FreeDigitalPhotos.net

Radio advertising is one of the most difficult forms of advertising to write…effectively.  But once a business hires a radio ad writer who knows how to make it work, good things follow, and it doesn’t seem that hard at all.  A good ad writer will make it look easy.  Radio can draw crowds for sales and special events.  But the true strength of radio lies in long-term consistent branding.  Branding a local business is really no different from branding a billion dollar company.  You want as many people as possible to think of you first when they need your product or service.

Radio reaches people.  Period. It reaches consumers – people with wallets that would like to spend their money.  And the affordable repetition that you can get with radio is an essential ingredient in branding your local business into the minds of the public.

But THE most important element for making radio work its absolute best…is in the message.  What you SAY is what matters most.  Give me the cheapest radio spot rates, along with a crappy radio ad, and you’re still wasting money.  To all those cheap rate seekers out there, you’re overlooking the most vital part of an ad campaign.  You need to have a high-caliber message in order to make it work.  That’s what should be researched, sweated over, and pounded out before you decide to spend any money on your advertising.

What kind of message works?  There are all kinds…

Some like to be creative and funny.  But beware of being overly creative and forgetting to include the selling part of the ad.  Like legendary ad man David Ogilvy said… “It’s not creative, if it doesn’t sell.” You know, the kind of commercials that spends 23 seconds setting up the joke and the last 7 seconds poorly selling the product.

I find that stories work really well.  Or even a short mini-story within a radio ad. Any story that helps draw more attention to how your product or service helps your customer…is a good story.  Any story that helps the listener “connect” with the owners/employees is a good story.  People love to do business with people they know (or feel they know).  People love to do business with people they trust (or feel they trust).  A story that helps the listener connect emotionally with the product, service, owner, employees, etc. is a good story.

When telling stories about the owner of a local business, not just ANY story will do.  It’s got to have an “engagement factor” included.  You can’t just tell any dumb story about a business owner and think that the public with give a hoot.  It’s best to be completely candid and truthful with your listener and portray that YOU, the mighty and powerful business owner, are human too.  Don’t ever try to trick a listener into becoming your customer…seduce them with care and frankness, and make it possible for them to trust you and get to know you better.

The bottom line is that radio works great for those local businesses that want the public to remember THEM first and not their competitors.  Or if the industry is saturated with competition…radio can at least put you on the short list as an option…rather than not being an option at all.

Radio works great for business owners who truly want to grow and are competitive by nature.  You’re either growing or shrinking – if you don’t want to beat your competitor and gain market share – radio might not be for you.  If you don’t have a budget for growth or at least for maintaining market share – radio might not be for you.

Don’t “spray and pray” with your ad budget. Find out what works (like radio), find someone who understands that the message is the most important ingredient in a successful ad campaign, and focus your ad dollars there.  You’ll know if it’s working by setting goals for your business and seeing if you’re on pace to reach those goals by checking them at 6, 9, and 12 months the first year.

One last note… some say radio advertising doesn’t work. But I have a nice handful of customers who can prove the naysayers wrong. When it’s done right…when you have the right people on your “radio team”… it’s one of the best weapons you have if you’re a small to medium-size local business trying to grow and get an edge up in your market.

Have a great day!

Duane Christensen

Sioux Falls Radio Advertising blog

And to learn more about seducing new customers with your advertising you can get the Kindle edition of my book here, Take A Bigger Slice.

I work for Results Radio / Townsquare Media in Sioux Falls. I write ads and help my clients attract new, profitable customers. I started as a wide-eyed radio rookie in 1998 and love helping good businesses grow and attract new faces.

Charley’s Grilled Subs – A Lesson in Customer Service

Charleys subCharley’s Grilled Subs is a favorite of mine. They’re in the mall. But I don’t shop in the mall. Charley’s is a destination for me. It’s good enough for me to make a special trip to the mall…just to grab one of Charley’s awesome grilled subs. They have enough selection to keep me curious and trying something new every time. I usually grab a buddy from work and we head over to Charley’s.

Let me be clear. A sandwich…is my favorite food. And Charley’s never disappoints. Of course it’s not an average sandwich. It’s a grilled sub where they sear and fry everything on the grill right in front of you.

And what about USDA Choice steak that you can’t even find in the grocery store? Or the courageous practice that if your fries sit longer than 90 seconds, they go in the trash? 90 seconds! Now, that’s fresh!

I’m not going to talk about their food though. It’s good. It’s great! I highly recommend you try it. Ok, I’m done talking about the food.

I notice their customer service. But let’s not think of it as “customer service”… but maybe “customer delightedness”.

Their employees always always always appear to be happy and having a good time. In my opinion…that rubs off on customers. Of course, you’ve been to other eateries where “the help” seems to have just gotten out of bed. Or they have a chip on their shoulder something fierce, and you wonder if they spit in everyone’s food. But not at Charley’s.

I talked to the owners of Charley’s recently. Nice, hardworking, and grateful people.

What’s their secret? I don’t think they have one – they just run a business like more people should.

They KNOW that their employees are part of their marketing. They come up with employee contests. They ask for input and feedback. They ask for ideas. They share their sales numbers and get them to WANT to beat yesterday’s numbers or last week’s numbers. Charley’s employees feel they’re part of the team…not just an hourly worker bee.

And it SHOWS! And it works! Charley’s always seems to be busy when I’m there. Of course, you’d expect they would get a bunch of mall traffic. And they do. But just “being in the mall” doesn’t guarantee success. I’ve seen many eateries come and go in the mall. And the ones that have to close up shop usually had a “customer delightedness” problem. Or the owners tried to manage from afar. And that doesn’t work.

And what about their marketing? Of course, I could help them do some really awesome radio…but that isn’t always the best thing for a restaurant with tight profit margins. Especially for a place like Charley’s who is still fairly new. The owners of Charley’s here in Sioux Falls at the Empire Mall aren’t afraid to go out and “get” business. They’ll hand a coupon to anyone, anywhere – with a smile and a handshake.

I’m not a fan of coupons in newspapers and online because then you start training people to look for your coupon. Coupons are to help entice someone NEW to try you out. Then…you can dazzle them. And Charley’s does just that! The owners and management make sure they have a pocket full of coupons wherever they go. They get out and meet new people. They say something like, “Hey, when your head is on a swivel in the food court at the mall…wondering where you should eat…give us a try!”

You get a great meal…at a fair price…and happy employees “whistling while they work”. It beats the tar out of most places we visit these days, right?

I think if they continue to empower their employees and make sure they understand how much impact their smiles and attitude affect their customers…they’ll keep growing and continue to be a success!

Congrats, Charley’s Grilled Subs! You’re doing it right! Thank you!

Have a delicious day!

Duane Christensen

Sioux Falls Radio Advertising blog

I work for Results Radio / Townsquare Media in Sioux Falls. I even have a local advertising book that was published July 2012. The e-book is available on Amazon. Click here if you’d like to take a look at “Take A Bigger Slice”.

Do You Love To Talk About Your Business?

One of the best things that can make your future radio ad campaign bust loose into high gear is if…

YOU LOVE TO TALK ABOUT YOUR BUSINESS!

There’s nothing that busts through all the advertising clutter more than a business owner or local manager who loves to talk about their business.

So… if you love to talk about your business… then what would you need me for, right? Well, I’ll help you say things that your customers care about. I’m the person who helps you step outside your business for a few moments and helps you say things that will get your future customers’ attention. I’ll help you sound even more sincere than you already are.

That’s it. If you love to talk your business, you have a head start in giving your radio advertising in Sioux Falls some teeth. When it’s YOU on the radio, it’s personal. It’s sincere. It’s laying it out there allowing people to see you as a human being, not a business owner just trying to make a profit. They want to know you understand them and you care.

I have a nice handful of clients who voice their own ads. It’s fun getting to know them. It’s fun learning how they speak… and then writing to the way they speak. It feels so right when an ad is done and it sounds so good. I’m not satisfied until I hear the ad… and I know people will be moved by it. Moved closer to doing business with YOU.

Do you love to talk about your business?

Have a great day! Call me.  : )

Duane Christensen

Sioux Falls Radio Advertising blog

I work for Results Radio in Sioux Falls. I’ve been camping out and hammering away here since 1998. I love what I do. 

FIVE PROBLEMS to overcome before you advertise…

I get a lot of business owners asking me about what it would take to advertise on the Radio. Meaning cost. Which kind of surprises me a little bit. Shouldn’t the question be, “How can I make my advertising actually work this time?” Even if you buy the cheapest advertising available, it’s still expensive if it doesn’t work. Right?

Here are five problems to overcome before you spend another PENNY on advertising:

 

First problem: You don’t have an ad budget. You don’t have a percentage of your revenues set aside for advertising. Get a number. Get comfortable with that number.

Second problem: You don’t think about the lifetime value of just one new, good customer. How much will THEY spend with you in their life? How many people will they tell about you? That all adds up to a pretty nice number usually. Figure out what you’re willing to spend to attract that new customer.

Third problem: You look at advertising as a necessary evil. Necessary evils are mandatory. Bad advertising is not mandatory. When you advertise smarter, when you have a plan (stop shooting from the hip), your necessary evil becomes an accelerant for your biz that you wouldn’t want to be without.

Fourth problem: You want instant returns on your advertising. If you air 10 radio ads a day for a week for a special event, and it brings you a healthy group of buyers… you want that to happen every time. Of course you do… that’s understandable. So, why wouldn’t you do that every single week? Deep down, I think you know that it’s not possible to keep working miracles week in and week out. But you still want to be able to flip a switch and release the flood gates at a moment’s notice. You think that just by letting people know about you and your special offer… you should get a nice return. It doesn’t work that way, does it.

Fifth problem: You know that creating a solid relationship with a person and gaining their trust gives you the best chance of them buying from you —– but you don’t feel your advertising should be used to do the same exact thing.

Duane Christensen

 

Results Radio – Townsquare Media

duane.christensen@results-radio.com

605-940-7984