On 3 of them, I recorded 3 guys (business partners) separately on different days (because they’re busy dudes) from the scripts I wrote, edited the audio, and put them together. A little tricky to do dialogue sometimes without it sounding too lame. Adding humor helps. They’ll definitely stand out. Another new one is a biz owner… and a testimonial. Some are from recording biz owner off the cuff, then editing down. Another is the use of the biz owner and sound effects.
My “warm and fuzzies” come from creating great ads that help good, local business owners help more people.