Do you have that urge to advertise in as many places as possible? For a small business… that can be really expensive. And even worse, give you no advertising results at all. Here’s a better way.
I don’t care what size of market you’re in… the majority of the advertising stinks. Which means the ads aren’t working on people. These people are “up for grabs”. You could begin a long-term ad strategy to win over a healthy portion of those people. These are people who don’t know WHERE to go for a product or service… so they search the internet. And what do they usually find? A list of hopefully relevant businesses in which they most likely know nothing about. It’s a crapshoot. See? They’re up for grabs!
I write radio for many small businesses. When we take our time and find the right things to say in the ads…growth is not far behind. Return on investment from radio done right, far exceeds what can be accomplished with print and outdoor (passive) advertising.