If you were to request an advertising plan to get your business from where it is now to where you want it to be…how would you go about it? Would you go with the “747” plan? Or the “NASA” plan?
To answer the question, “How do you plan on making my advertising work for me?”…
I plan on squeezing every drip of juicy detail out of you that I can. That starts with asking questions you’ve never been asked by a typical advertising rep. These are NOT questions like, “How long have you been in business?” and “Do you have a website?”
Deep, deep “digging” is crucial.