Take A Bigger Slice, Local Advertising: You’re Doing It Wrong (Amazon book reviews)

Here’s the latest review on “Take a Bigger Slice”. Very niiiicccce. Thanks a bunch! …

“…BUT…if you want a CHEAP guide to not only breathing new life into your small business, but watching it thrive…buy Duane’s book NOW! Don’t misunderstand me though…’cheap’ only refers to the small price you pay for this book. The contents inside are anything but. Honestly, you could spend 50 times what Duane is asking on other so-called “small business marketing” books. Or you can just buy this one book and start making waves with your business NOW. Duane doesn’t use bloated industry jargon to try to sound like some larger-than-life guru. He’s not out to impress. He’s out to help you grow your small business. You can tell he loves what he does…and he loves helping people. Don’t hesitate to get this book. It may just end up being the best money you’ve ever spent on your business.”

Here’s a link to see some others if you’re still not convinced that 4.99 is a pretty sweet deal for this 100+ page e-book…

Take A Bigger Slice, Local Advertising: You’re Doing It Wrong book reviews

Duane Christensen

http://smallbusinessadvertisingkapow.com/

Your Customers Don’t Care About You

An excerpt from my book, “Take a Bigger Slice – Local Advertising: You’re Doing It Wrong”

People don’t care about you or your business. They care about their own well-being long before yours. They care about how your product or service can HELP them.

You might say, “I have customers who are LOYAL to me!” But dogs are loyal too, until you start abusing them.

Image courtesy of "Felixco, Inc." / FreeDigitalPhotos.net

Image courtesy of “Felixco, Inc.” / FreeDigitalPhotos.net

It’s really not loyalty; you just have customers who are currently happy with you. CURRENTLY. As soon as your service or product starts lacking, they’ll find somewhere else to go. Or as soon as they find a company who treats them better or gives them more value (or perceived value), they’ll switch. Your customers only care about solving a problem THEY have, or improving the quality of THEIR life. But you always have to make them feel like they received a good value – that their money was well spent.

Your marketing and advertising success depends upon loving your customers.

Duane Christensen

Results Radio Townsquare Media

Sioux Falls, SD

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