If you don’t listen to talk radio, you find it hard to believe that ANYONE listens. But if you are one of the many who listen to KSOO 1140 in Sioux Falls…you’re kind of addicted to it, right?
Why KSOO? Because the people who listen tend to be a bit older. 40+ mostly. And who controls most of the wealth in this country? No, it’s not Mark Zuckerberg…it’s the Baby Boomers.
People spend the first 40 or 50 years of their lives accumulating wealth and then sometimes they inherit a house or even more wealth. This is just the way it is. So, when I hear of a furniture store owner, plumbing company, mattress store, glass replacement company, remodeler, cabinet company, electrician, auto dealer, etc. say they wouldn’t EVER advertise on AM talk radio…I know they are missing out on a very profitable group of people.
And talk radio listeners are “active” listeners. Meaning they are listening intently to their favorite programs. It’s not like a music station where sometimes you just have it on for background noise. So, you don’t have to air quite as many ads each week like you do on a music station. Maybe 75% as many.
Whether you’re looking to add another station to your radio campaign…or you’re looking for a FIRST station to dominate…KSOO AM 1140 is known to boost a company’s number of new faces in their doors. And you don’t just get some new faces. You get more new faces that tend to have more money to spend. And there are less of them just looking for the “best deal” or the lowest price. Finding a quality product or service is important to them. They’d rather not price shop for hours and hours. So, why not communicate to these people every day?
KSOO has a great line-up…both live and local, and also popular syndicated programs such as Dave Ramsey and Glenn Beck. And it doesn’t matter if you like both of those guys or not. They have huge followings.
If you’d like to see what a radio schedule on KSOO would look like, just let me know. And one thing you get with me also… is a radio ad writer who makes absolute certain your ad stands out, gets heard, and gives people a reason to do business with YOU instead of your competition.
Have a great day!
Sioux Falls Radio Advertising blog
KSOO AM 1140 (one of our 8 radio stations here in Sioux Falls, SD)