townsquare

I watch more TV with my DVR

/ Duane Christensen

Yes…I watch more TV with my DVR.

DVRs are great for someone like me.  Probably for you too.  We’re busy, right?  When I’m not working, I’m busy with family, camping, yard work, family, movies, playing with my daughter, honey-do lists, and family.  So, when I get an hour or so each night to unwind, I can play one of my favorite TV shows whenever I want.  And my DVR allows me to fast-forward the commercials.

Before DVR, I would have to watch my favorite shows when they were scheduled to air.  But I’m busy…so that didn’t happen very often.  Yes, DVR does help me watch more TV programs – but NOT more commercials.

How many other people are the same?  How would a business owner effectively reach a TV viewer with a TV commercial?

I’m 37 years old, I don’t watch the news, I don’t read the newspaper very consistently, and I’m on the go quite a bit.  I don’t see many TV commercials or newspaper ads.  How do you, as a business owner, plan to advertise to me?

Two ad mediums come to mind: Direct Mail and Radio.

The average radio listener logs in about 23 hours of radio per week.  It’s a heck of a lot more affordable to reach that person with radio than with TV or newspaper.  AND you reach them more times, consistently.  Which is KEY.

What can you get with $1000 in a week on TV?  Not much.  Especially, after you’ve paid for the production of the commercial.  Newspaper?  1 or 2 ads maybe.  If that.

Direct mail could be a good combination with radio, if it’s done right.  You can’t just put your name, phone number, and a pretty picture on a postcard, and pray for your phone to ring.  So, how would you get my attention with a direct mail piece?

Make the headline the most noticeable part of it.  And make sure your headline is solving a problem I have.  Solve the problem of your prospect.  Your headline can also be a “teaser” with the notion that you can solve a problem.  It should give HOPE and open the door of POSSIBILITY to solving a problem or making your prospect’s life better.

If you’re looking for advertising that works well…ask an advertising rep for some references.  Talk to 5 or 10 business owners that use the ad medium you’re thinking about trying.  Ask them if it’s working.  Most advertising reps probably won’t get back to you because they won’t be able to find enough happy clients for you to talk to.

If you run a business in the Sioux Falls area…call me.  I can help you take you from where you are…to where you want to be.  Or at least discuss a game plan or strategy.  And I’ve got plenty of references for you.

Thanks!  Have a prosperous day!

Duane Christensen

Results Radio Townsquare Media – Sioux Falls

605-940-7984

My work website: http://duanechristensen.townsquareinteractive.com/

If you have questions about the cost of radio advertising, which radio stations would be a good fit, or how to get started attracting more customers, don’t be afraid to ask. I like to help good businesses take a bigger slice of the Sioux Falls market.

Marketing. What the heck IS marketing?

/ Duane Christensen

The marketing pro Jack Trout that wrote the book “Positioning” said something like, “Marketing is just taking your product or service to the marketplace and trying to make a few bucks.”

Which is exactly true.

“I’ve got this THING here…and I’d like people to buy it.  Now what?”

Well, you’ve got to tell people.  Think of all the ways there are to market your business.  Spam, pop-ups, in your face on the strip, signs, facebook, fliers on windshields, telemarketing, tattoos of canaries, sky writers, blogs, keychains, pens, dress up as the Statue of Liberty and wave to traffic, yada yada yada.  It’s endless.

Choices.  What are you supposed to do with too many choices?  You can nickel and dime yourself to death with marketing tactics.  $100 here, $295 there, $40 there, throw in $2500 quarterly, maybe a $9500 website you overpaid for, etc.  Pretty soon you’ve spent 40-grand on “marketing” and you have nothing to show for it.

I’ve got a better way.  Find an advertising person that has your best interest at heart.  How will you know?  They’ll say things that nobody has ever said to you before.  They’ll ask questions that make you think.  And they won’t bombard you with circulation numbers, bar graphs, or demographics.

How do you market?  Do you have somebody you can ask advice of in all areas of marketing?  Or do you only know marketing people that try to sell you something at every encounter?

Have a great day!

Duane Christensen

Results Radio Townsquare Media – Sioux Falls

605-940-7984

My work website: http://duanechristensen.townsquareinteractive.com/

If you have questions about the cost of radio advertising, which radio stations would be a good fit, or how to get started attracting more customers, don’t be afraid to ask. I like to help good businesses take a bigger slice of the Sioux Falls market.