How many successes in your life can you account for…in which you didn’t have to put forth the time, effort, and work to get it? Success in your marriage? Time and effort. Success in parenting? Time and effort. Success in school? Time and effort. Success in business? Time and effort. Success in advertising though? Well, that should happen immediately! And there should be a 1-size-fits-all formula to make it virtually effortless! Something smells wrong here…

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